Dan Jukes - Former Director of Communications | Reform Watch

Profile and accountability tracker for Dan Jukes, Former Director of Communications. Reform UK.

Role: Former Director of Communications

Party: Reform UK

Daniel James Jukes is a British political communications adviser and public relations consultant who worked closely with Nigel Farage. He was active in Young Independence, the youth wing of UKIP, in 2014, and PRWeek reported in December 2016 that he would become Farage's press officer from January 2017, succeeding Michael Heaver. The Guardian later described him as Farage's long-term media aide, reporting in June 2024 that he assisted with Farage's social media during his appearance on I'm a Celebrity...Get Me Out of Here!, and in February 2025 identifying him as director of communications within Farage's circle at Reform UK. In September 2026 Jukes and Reform UK's Head of Policy, James Orr, appeared in undercover footage broadcast by Channel 4 News, which reported that Jukes arranged for an American company to fund three polls for the party and suggested a means of donating £500,000 that would breach campaign finance law. Jukes did not respond publicly to the allegations but was understood to deny them. He stepped down from his position on 4 September 2026.

Recorded incidents (showing 1-1 of 1)

Dan Jukes suspended after undercover sting over foreign donations

Category: financial conduct concern

Dan Jukes, a senior Reform aide and long-time media spokesperson, was filmed in an undercover investigation appearing to plot ways to channel foreign donations to the party, including suggesting routing American cash through a British citizen. The footage also showed polling costing £30,000 commissioned by Reform and paid for by a reporter posing as a wealthy US donor, with the party’s role in producing the polling not disclosed publicly. The revelations prompted referral of the matter to the police and the Electoral Commission and have been described as potentially unlawful under UK rules on party donations. Jukes was suspended and removed from his role by the party as the investigation continued; James Orr, who appeared in the same footage, was also removed and Nigel Farage appears in the recordings and has commented publicly on the row.