Advance UK: officials, incidents and party record

Advance UK was a far-right, British nationalist political party led by Ben Habib, the former Deputy Leader of Reform UK. The organisation behind it began as the Integrity Party, founded by Christian Russell and Richard Shaw, before being relaunched as Advance UK on 30 June 2025 after Habib left Reform UK in November 2024 amid disagreements with Nigel Farage and Zia Yusuf. Positioned to the right of Reform UK, it claimed over 30,000 members, was registered with the Electoral Commission on 4 December 2025, and drew support from Tommy Robinson and Elon Musk. It called for the deportation of illegal migrants, the reversal of asylum grants and residency rights, withdrawal from the European Convention on Human Rights, and repeal of the Human Rights Act and Equality Act. The party won no parliamentary or Scottish Parliament seats and held four council seats. Habib announced its de-registration on 3 June 2026 and, following a members' ballot, it was voluntarily deregistered on 10 July 2026 and merged into the Great British Political Action Committee.